What story do you tell yourself about what it means to be human? This question matters because the way we frame humanity, will determine the future of humanity (and a load of other species too). There is a strong story doing the rounds at the moment that humans are the…

by Ella Saltmarshe & Paddy Loughman Stories shape our world. In recent years, this insight has been changing the way communicators, campaigners and movement-builders work. …

2020 has been a year of unparalleled uncertainty. Our lives have been turned upside-down. Things we took for granted have changed in front of our eyes. We’ve all had to deal with unpredictability on an unprecedented level, to the extent that Oxford Dictionary’s word of the year is actually unprecedented. Our lives are weirder and more complex than ever. — In our work, Cassie and I have both been tackling big societal problems for decades and part of that has involved learning and practicing how to navigate, and to *be* in complexity. For years, academics and practitioners have been thinking about how to navigate complexity, developing useful concepts, insight and…

I’m due to have my first child in a few weeks and I keep getting WhatsApp photos from my Mum of gifts, like convict-striped babygros saying 9 MONTHS ON THE INSIDE, or soft stuffed bunnies. The other day she sent a photo of a tiny pair of socks that said…

Why waste time in a pandemic analysing language? Surely there are more important things to be doing in a time of global crisis than thinking about words? The thing is that how we talk about COVID-19 affects how we respond to it. …

We’ve only got 10 days left of our whirlwind #ItsOurTime campaign to activate the creative industries to galvanise 2 million climate-concerned young people to register to vote before the deadline of 26 November The response has been amazing with agencies and individuals donating huge amount of creative and media to…

Work in the UK in advertising, marketing, youth-focused brands, PR, music, entertainment, art and culture? Your country needs you! Scratch that, your planet needs you! A General Election is (probably) coming very soon. The evolving political situation means that we’re (probably) about to head to the polls with very little notice. A lot will be at stake, especially when it comes to the climate. Yet millions of young people who will be most affected by…